MON 9th MAY + TUES 10th MAY
I would like to reference a source used in the research of posts on Mon 9th/Tues 10th May.
These quotes were taken from the article: DELUXE ACQUIRES ASCENT BUSINESS.
http://www.digital2disc.com/2010/11/25/deluxe-acquires-ascent-businesses/
I used these quotes to back up my research and added my own touch to the final content of my first presentation on the E+E course.
Wednesday 15 June 2011
Wednesday 15th June 2011
End of unit.
So the end of the unit has arrived and i'm pleased to say that I think myself and my group did very well and came up with a viable and innovative idea that we put forwards to Deluxe.
Our Formative presentation went extremely well, our Summative, I felt, went just as well - although we could have done with having someone dedicated to finances. This was our only downfall.
I haven't posted as much as I would have liked to in my blog throughout this unit as i've been freelancing outside of University. Here are some links to some interesting resources I have found throughout the course...
SECRETS OF THE SUPERBRANDS
http://www.bbc.co.uk/programmes/b011fjbp
This is a BBC3 Documentary looking into the hold that some of the main superbrands have on the world - focusing on marketing and advertising strategies, Alex Riley travels the world and discovers why the public are so enticed by these mega brands and what makes them so appealing. I enjoyed this programme as it really opened my eyes to the simplest of subliminal advertising these huge companies go to a lot of effort to create. In the case of Coca Cola - you're never that far away from an advertisment - all around the world. I'd never really looked at it this way and it was a real eye opener for me on how to almost force a product into top spot in the market.
DELUXE PLANS POST SUPER GROUP WITH DEAL FOR ASCENT UK
http://www.broadcastnow.co.uk/technology/deluxe-plans-post-super-group-with-deal-for-ascent-uk/5017666.article
An article looking in to the plans of the Ascent/Deluxe merger. This was helpful when it came to research for presentations. There are several more articles openly available on the 'BROADCAST NOW' website.
Overall i'm extremely pleased with the work that my group have put into this presentation and I'm hopefull of a good grade - It seemed as though Deluxe liked our idea.
So the end of the unit has arrived and i'm pleased to say that I think myself and my group did very well and came up with a viable and innovative idea that we put forwards to Deluxe.
Our Formative presentation went extremely well, our Summative, I felt, went just as well - although we could have done with having someone dedicated to finances. This was our only downfall.
I haven't posted as much as I would have liked to in my blog throughout this unit as i've been freelancing outside of University. Here are some links to some interesting resources I have found throughout the course...
SECRETS OF THE SUPERBRANDS
http://www.bbc.co.uk/programmes/b011fjbp
This is a BBC3 Documentary looking into the hold that some of the main superbrands have on the world - focusing on marketing and advertising strategies, Alex Riley travels the world and discovers why the public are so enticed by these mega brands and what makes them so appealing. I enjoyed this programme as it really opened my eyes to the simplest of subliminal advertising these huge companies go to a lot of effort to create. In the case of Coca Cola - you're never that far away from an advertisment - all around the world. I'd never really looked at it this way and it was a real eye opener for me on how to almost force a product into top spot in the market.
DELUXE PLANS POST SUPER GROUP WITH DEAL FOR ASCENT UK
http://www.broadcastnow.co.uk/technology/deluxe-plans-post-super-group-with-deal-for-ascent-uk/5017666.article
An article looking in to the plans of the Ascent/Deluxe merger. This was helpful when it came to research for presentations. There are several more articles openly available on the 'BROADCAST NOW' website.
Overall i'm extremely pleased with the work that my group have put into this presentation and I'm hopefull of a good grade - It seemed as though Deluxe liked our idea.
Tuesday 7 June 2011
31st May 2011
Today we had the Formative presentation for E&E.
I personally feel as though this went very well - we received some positive feedback.
It was really good to know that we were heading in the right direction.
Some of the feedback from the panel was:
-"Brilliant presentation that was well though out"
-"Good idea and story well told"
A well rehearsed presentation although an improvement could be to remove some background information and concentrate on the idea.
We are going to meet as a group between now and the Summative to remove some of the background information and really concentrate on the idea.
I personally feel as though this went very well - we received some positive feedback.
It was really good to know that we were heading in the right direction.
Some of the feedback from the panel was:
-"Brilliant presentation that was well though out"
-"Good idea and story well told"
A well rehearsed presentation although an improvement could be to remove some background information and concentrate on the idea.
We are going to meet as a group between now and the Summative to remove some of the background information and really concentrate on the idea.
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